Do’s and Don’ts of Apparel Design

Dos of Apparel Design

Do: Choose the right printing style 

There are different techniques for printing your apparel, such as embroidery, screen printing, and heat transfer printing. Each works well for different purposes. Make sure to consider your audience and the occasion to determine which printing style is right for you.

Do: Incorporate unique elements 

The best kind of apparel makes customers and employees excited to represent your brand. For a fun, personal touch, include elements that are unique to your brand identity, such as your mascot, slogan, or an impactful quote.

Do: Use bold colors 

Grab attention whenever your apparel is worn by choosing bright, contrasting colors. Vibrant hues are less likely to fade over time and will stand out against a light-colored garment. In general, we suggest sticking with a maximum of three ink colors. 

Do: Use high-quality images 

Ensure logos, graphics, and text appear sharp and clear on your final print by working with high-quality and high-resolution images. This is especially important for intricate designs and small text. To avoid blurry images, use files that are 300 dpi or higher. 

Don’ts of Apparel Design

Don’t: Ignore logo placement 

Every piece of apparel comes in a variety of different styles and shapes which can impact your design. From fitted t-shirts to crew neck sweatshirts, make sure to take into consideration where on the garment your logo will look the best. 

Don’t: Use hard-to-read fonts 

Great apparel turns employees and customers into walking ads for your brand, drawing intrigue and interest from those who see it. For maximum impact, avoid fonts that are hard to read from a distance. Instead, choose typography that is legible and aligns with your brand identity. 

Don’t: Overcomplicate your design 

Sometimes a simple design is the most effective one. Use clean lines that make a statement without distracting from your business logo or message. 

Don’t: Use copyrighted art 

Avoid legal trouble by ensuring you have the rights to any images you use. If you need help creating something new and unique, our creative services team is here to assist you

Your personal print and promo store

With ProShop from Vista Corporate Solutions, you can create custom apparel from your own branded online store. Shop from hundreds of print marketing and promo products and maintain brand consistency across your business with ease. 
Need a hand designing your apparel? Our team of creative experts and designers are here to support all of your design needs.
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