Clarity

A great CTA strategy communicates exactly what your audience should do. It should be crystal clear, ensuring they understand the desired action without confusion. Keep the language simple and direct, using phrases that inspire immediate action, such as “Scan the QR code to get started!”.

Urgency

By creating a sense of urgency, you can motivate your audience to act quickly. Phrases that imply limited availability or time-sensitive offers create a fear of missing out and prompt your audience to take action. For example, a postcard that features the CTA  “Reserve now. Limited number of spaces available” encourages immediate engagement. 

Benefits-oriented

When crafting your call to action, think from the perspective of your audience. What are the benefits they’ll gain by responding to your message? Frame your message around the perks they’ll enjoy, such as exclusive savings or deals. For instance, including the CTA “Contact us for a free consultation” emphasizes a valuable perk of working with your business.

Visibility and placement

Strategic placement of your CTA is crucial. Place it in a prominent location where it draws attention. Whether it’s at the end of a brochure or the top of a postcard, make sure it’s easy to find and impossible to ignore.

Measuring effectiveness

Want to understand what’s working? Utilize UTMs to analyze the performance of your CTAs. By analyzing which CTAs generate the most clicks and conversions, you can refine your strategy and improve marketing efforts.