Collecting your testimonials

1. Ask at the right time

Timing is crucial when requesting testimonials. One of the best moments to ask is after a successful project completion when the client is excited and satisfied with your product or service. You might also consider asking after a positive customer service interaction.

2. Make it easy

Simplifying the process is a great way to encourage more responses. Create user-friendly online forms that customers can fill out on their own time, or send personalized emails prompting clients to share their thoughts. A quick follow-up phone call can also add a personal touch and start a conversation about your client’s experience.

3. Use consistent questions

To ensure you are getting fair and detailed responses, ask the same questions to all of your clients. Use open-ended questions to prompt more in-depth responses, for example:

• What specific challenges were you facing before using our product?
• How did our service impact your business?
• Would you recommend us to others and why?

4. Provide legal documentation

To protect your company, make sure to provide a legal disclosure to clients that outlines how their testimonials will be used. This ensures you have clear permission to use their quote, name, company logo, and any other relevant details in your marketing materials. Your document should be straightforward and no more than one page long so customers feel comfortable signing it.

Best practices for using your testimonials

For B2B Companies

Enhance credibility by adding detailed information about the client such as their name, job title, company, and logo. This helps to establish professionalism and authenticity.

For B2C Companies

When working directly with a consumer, you can simply use their first name and last initial to create a personal touch without compromising privacy.

Create a dedicated section

Designate a specific section for your testimonials in brochures and catalogs so they’re easy to find. On your web pages, embed testimonials alongside related products or services to create a compelling narrative.

Highlight results

To enhance the impact of your testimonials, prompt clients to quantify their results where possible. For example, phrases like “Our sales increased by 30% after we used their services” are powerful and impactful.

Use varied formats

Utilize different design formats for your testimonials to help them stand out visually. Italicized fonts, different colors, and pull quotes can capture the reader’s attention, making the testimonial more effective.