How to create a standout storefront

Storefronts start on the sidewalk

Announcing a grand opening? Sharing new menu specials? Get your message across from the moment someone approaches your retail store or restaurant with a-frame signs. With their fast and foldable design, you can quickly set them up and welcome new customers into your business.

Make it functional

Not only should your storefront be visually interesting, but it should also provide customers with the information they need to know. Window decals allow you to share key details, such as your store hours, contact information, and social media handles. Plus, their sleek look prevents your storefront from looking too cluttered.

Design tip: The outside of your business should feel like one cohesive design. To do so, make sure that each element of your display follows the same color
palette, font, and overall branding. If not, it can feel confusing to the consumer and send them elsewhere.

Show them what’s inside

Every person that walks by your store is a potential new customer. Draw them in with branded posters placed prominently in your windows that give a preview of what they’ll find inside. They’re the perfect way to showcase your services or spotlight new arrivals. You can even add a QR code to your posters to give passersby more details.

Attract attention from afar

Trying to stand out on a busy street? Custom flags are high-visibility and take your marketing up a notch. They’re a great opportunity to get your business name, logo, or message noticed by both pedestrians and road traffic. Plus, you can change them as often as you’d like to reflect seasons or sales.

Advertise big events

No event or sale would be complete without hanging a bold vinyl banner. These durable signs are fade- and tear-resistant so you can stand out even in the rain or wind. Drape them across the exterior of your building to create a mini billboard for your business.

Design tip: Make sure the text size and font style are large enough to be quickly read from a distance. Choose contrasting colors between the background and text to ensure readability.