4 ways to use business cards differently

1. Loyalty Card

A little incentive can go a long way. With custom loyalty cards, you can turn any customer into a regular. Reward repeat business with a free item or service once a customer reaches a set number of stamps or punches.

Beyond reinforcing your brand, loyalty cards add a level of fun and satisfaction to the customer experience. Each time they get a new stamp, they’ll be encouraged to come back again and again. Whether your business is a coffee shop or a car wash, loyalty cards can make the difference between a patron choosing your business over a competitor.

Design tip: If you’re planning to use ink stamps, make sure the card is a light color so the stamp will show up. Also, choose a matte finish to ensure the ink won’t smudge.

2. Coupon or voucher

One way to make sure a potential customer hangs on to your contact information is by including a discount code. Add a percentage-off discount, a buy-one get-one-free offer, or a gift voucher. Hand our cards out at tradeshows to capture the attention of prospects or give them to first-time customers to get them excited for their next purchase.

Design tip: When it comes to including a promo on your business cards, don’t overdo the design. A simple layout and bold font choice will let your promotion shine.  

3. Appointment card

The back of a business card is the perfect blank space to remind clients of upcoming meetings and appointments. While text reminders work well, keeping a card in a wallet or hung up on a fridge helps your appointment remain top-of-mind. If you’re a mechanic, landscaper, or other service technician, appointment cards can also be used to remind customers of when they should have regular maintenance completed.

Design tip: To minimize no-shows, add a message such as, “If you need to cancel your appointment, please let us know 24 hours in advance.”