6 creative ways to use postcards

1. Remind them of upcoming service

Whether you’re a landscaper or pet groomer, a reminder postcard is a great way to keep your brand top-of-mind. Send a postcard in the mail to remind customers of upcoming appointments or a recommended service date. Just leave a blank spot on your postcard design where you can fill in each recipient’s appointment information.

3. Build excitement for events and grand openings

Opening up a new location in town? Send a postcard to residents to generate excitement for your grand opening. If you’re hosting a special event, they’re also an easy and cost-effective way to spread the word.

4. Share client testimonials

Create confidence with potential clients by using your direct mail postcard to share testimonials, ratings, or Yelp and Google reviews. Testimonials are a great way to demonstrate the value you provide or highlight your customer service. Invite your recipients to view more testimonials on your website where they’ll have the opportunity to continue learning about your brand.

Design tip: Don’t forget to choose the right paper stock for your piece. A glossy finish will make colors and photos pop while also holding up best to bending and folding. If you want to add a handwritten message to your card, choose a matte finish.

5. Say thank you

Use a branded postcard to say ‘thank you’ to customers for their business. Tuck one inside of their online orders or send one in the mail after they complete a service with you. You can also add a referral code or a discount code for their next order. It’s an added personal touch that customers are sure to recognize and appreciate.

Design tip: Add a QR code to drive customers directly to your website and make ordering again easy. QR codes are also beneficial because you can track results and see how many orders your postcard generated.