4 simple ways to refresh your marketing for the new year

1. Evaluate your print marketing

The beginning of the year is the perfect time to ensure all your print assets are consistent and accurate. Review business cards, flyers, brochures, and all other print materials to make sure your contact information is still correct.

You can also identify areas where you could better communicate important information about your business. Think about what questions your customers or prospects are frequently asking and add that content to your marketing materials. It’s also a great time to update your collateral with a fresh design to prevent your marketing from looking stale.

2. Refresh your physical space

Give your outdoor and indoor space an easy facelift at the start of the year by updating your signage. On the outside, add custom window clings, a-frame signs, or high-flying flags to catch the attention ofpassersby while announcing who you are and the value you offer.

When it comes to indoor signage, think about the areas you want to draw attention to this year. For example, change the design or placement of posters to highlight a new brand message. You might also add floor decals or wayfinding signs to areas where customers often need help.

3. Select new promo products

Get a head start preparing for 2024’s events, tradeshows, or contests with updated promotional products. Consider your customers’ needs and how you can best connect with them in the new year. For example, the latest tech promo products can help you stand out amongst the competition.

You can also create a collection of promotional products to keep on hand for when you land new partnerships or deals. Select a range of products varying from small and inexpensive to high-end and more expensive to distribute to new clients and partners.

4. Update digital content

Along with a refresh for your marketing materials and promo products, your digital marketing is equally as important to update in the new year. Do you have digital one-sheets, presentations, or e-books that need an upgrade? Take stock of your digital assets, website, and social channels, and document the areas that could be improved throughout the coming year.

Design tip: Generate excitement and motivation to succeed in the new year by gifting your team new branded office supplies. Refresh their collection of sticky notes, notebooks, stationery, or pens with custom ones that will inspire them to go after your goals.