Brochure folds: 3 types and how to use them
Brochures are the perfect print piece to convey what your products or services are all about. In this article, explore 3 brochure folds and learn more about which one is right for your message.
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Choosing the right brochure type
Bi-fold
A simple and classic way to highlight your business is the bi-fold brochure. Bi-folds have a single crease down the middle, creating a total of four panels for information. They’re ideal for sharing a single message or essential information about your business. Although it’s a compact design, there’s room for you to add photos, service offerings, customer testimonials, and more.
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The layout options are endless with popular tri-fold brochures. These feature six panels – three on the front and three on the back with ample space to add content. They’re a great choice for presenting information sequentially as the folds give the feeling that you’re unraveling a story. The format is also often used for event programs or product catalogs.
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Z-fold
A z-fold brochure, also known as an accordion fold, is a great alternative to a traditional tri-fold brochure. This type of brochure also has six panels, but they fold in on each other in a zigzag pattern. The design allows you to guide readers through a sequential narrative, perfect for timelines or instructional guides.
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Need a hand designing your brochure?
With ProShop from VistaPrint Corporate Solutions, you can customize brochures and hundreds of other print and promo products from your own branded online store. Plus, you can save your designs to ProShop for easy ordering across all business locations. Our creative services team is here to help. Launch new products, expand, or rebrand with support from creative experts you can trust.
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Get started by filling out the form or giving us a call at 844-347-4162 and see how we can help your company. A sales representative will get back to you via phone within 24 hours of receiving your request.
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