The 90-day signage audit
Don’t let your brand fade into the background of your lobby. Because the human brain begins to filter out static visuals after just three visits, a stagnant lobby eventually becomes invisible. Here are some ways you can update your visuals quarterly to transform a waiting room into a space for brand engagement.
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Z-pattern audit
When scanning a new environment, the eye naturally follows a Z-pattern, scanning from the entrance to the counter, and to the floor. As the client scans, if they see a sign or graphic they’ve already seen, their brain will skip it. Take an audit of your space to identify blind spots and update posters, countertop signs, and floor decals.
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Sales signage & core values
Your space should serve as a silent salesperson, telling the story of your business and its values. Retractable banners can be set up in minutes to showcase community partnerships, recent industry awards, or team stories. You can also use removable window and mirror decals to share seasonal messages. Because these are designed to be easily removed and replaced, it’s easy to keep your space feeling fresh and current with the calendar.
Get startedInteractive marketing materials
The coffee table is often the most neglected real estate in your lobby, but it should be treated as a resource center. Feature custom-printed, high-end lookbooks or guides printed on soft-touch paper to inspire customers. When clients pick up marketing that feels expensive, they’ll subconsciously associate it with your business quality. Refresh the materials every 90 days to ensure returning customers have something new to explore.
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Mirror messages
Engagement doesn’t end in lobby seating, but can extend to other areas. If there’s a bathroom or decorative mirror, use small vinyl decals to guide the visitor’s attention. Add a QR code that says “How was your visit? Scan to tell us.” Change the call to action monthly to keep data fresh for the client and encourage engagement.
Get startedMaximize every square foot of your space by refreshing your visuals regularly. When you prioritize fresh messaging and engaging visuals, your brand stays front and center instead of fading into the background.
Ready to launch new signage?
Maximize every square foot of your space by refreshing your visuals regularly. When you prioritize fresh messaging and engaging visuals, your brand stays front and center instead of fading into the background. From mirror messages with scannable QR codes to sales signage and marketing materials, ProShop is your all-in-one branded storefront. We make it easy to customize, order, and reorder marketing essentials in one spot.
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Get started today!
Get started by filling out the form or giving us a call at 844-347-4162 and see how we can help your company. A sales representative will get back to you via phone within 24 hours of receiving your request.
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