Your guide to brochure folds: 4 types and how to use them

A clear purpose

To create a successful brochure, clarity is crucial. Define a clear purpose by asking yourself if there is a specific product or service you want to showcase. Are you using your brochure as a tool for education or as a way to convey your brand story?

Next, consider your target audience and what kind of information they’re looking for. How will your brochure benefit them? Ask your sales team what kinds of questions prospective customers are asking and include helpful content for them.

An easy-to-read layout

The best brochures lay out information in an easy-to-read format. Keep it simple – if there’s too much going on it can feel overwhelming to the reader. To achieve this, utilize headers, subheadings, page breaks, and bullets, helping readers find the most relevant details. In addition, avoid overly complex jargon. Instead, opt for easy-to-understand language that your audience can quickly grasp.

Don’t forget: No matter what the purpose of your brochure is, your design should remain consistent with your overall branding. Select the colors and fonts that match your brand’s personality and the tone
of the brochure.

Crisp visuals

The images you add to your brochure will be among the first things your readers will see so they should support your message. On the front panel, add a colorful image to catch readers’ attention, and on the inside, show high-resolution photos of happy customers using your product or clients shaking hands. Not only does this convey trust and professionalism, but it also helps to break up information and make it easy to digest.

A strong call to action

Every brochure has a purpose – whether that’s to inspire readers to make a purchase, book a consultation, or visit your store. Showcase your call to action in a way that is impossible for readers to miss. Place it in a few different spots and include the contact information customers need to get in touch with you.