Employee advocacy: 3 ways to get your employees excited about your brand
There’s more to maintaining brand consistency than a uniform visual identity. Every member of your team can play a role to ensure your brand is accurately represented to new contacts and business prospects. It’s called employee advocacy, and it happens when employees are empowered to share their company with their social circles.
But, how do we get there? When there’s a disconnect between employees and your brand, you ultimately risk negatively impacting people’s perception of your brand identity. But it doesn’t have to be that way. In fact, you can empower your employees to become advocates in more ways than one.
Here are three effective methods to inspire your team to become employee advocates and uphold your brand’s integrity.
1. Connect employees to core company values
A mission statement epitomizes a company’s principles. But when you take it a step further, it can be a driving force behind your work culture. Emphasize the importance of brand awareness by developing internal initiatives that educate and empower your team.
- Tell them about your brand. Share your company’s background, evolution, mission, and how you enrich the lives of your customers. Then ask them to tell the story in their own words.
- Elevate individual purpose. Tell employees how their unique skills and responsibilities contribute to the larger goals of the company. How is their contribution making a difference to the company as a whole?
- Share branded products with them. Promotional swag shouldn’t be reserved for customers only. Arm your employees with your brand’s products so they can share your company’s mission with the world.
2. Make maintaining your brand a group effort
Projecting a strong brand vision takes an entire company. In fact, employees are more likely to be advocates when they feel connected and excited to come to work every day. Here are a few ways to keep the entire team happy and plugged-in.
- Broadcast brand updates. Develop processes to inform employees of any brand updates. Send a companywide memo. Disseminate the updated brand guidelines for all to see. Share reasons behind the update or refresh.
- Help employees live the brand. Weave brand messages into everyday experiences in the workplace. Turn a blank wall into a mural that visualizes your company’s mission statement, or create company mantras based off values and principles.
- Promote positive engagement. Do activities together both in and outside the office that execute on your company’s mission. Volunteer as a group. Hold company picnics. Solve business problems in a company-wide hack day.
3. Equip your team with brand guidelines and tools
Your team should feel empowered to represent your company out in the world. Providing resources and tools is critical. Make sure they have what they need to make branding decisions that are right for your company. Here are some best practices:
- Develop a style guide. Provide a go-to manual for all things brand-related, from logos and color palettes to brand voice. Make sure it’s easily accessible for all employees. And whenever it changes, make sure everyone knows.
- Use templates. Templates ensure your designs are locked so that your identity is represented accurately. Make it as easy for employees to get their own custom print products with preset design templates they can customize and order.
- Organize everything in one place. Your employees shouldn’t have to go searching for business card templates or logos every time they need them. Save time and minimize headaches by storing all your brand assets in one place.
Empower your employees with the knowledge and tools to uphold the integrity of your brand.
We know what it takes to maintain brand consistency. Download our e-book here, or request a demo below.